Current stock price notwithstanding, Roku is a shining example of a CTV platform. It has thousands of apps, years of investment in its ad platform and is a default OS in many TVs. With 56.4 million active users (MAUs) and 18.0 billion hours streaming in Q3 2021, it provides a huge audience. Consequently, new CTV advertisers curious about …
As CTV grows, advertisers are looking to allocate more marketing dollars to the channel. This is especially true as the value of social advertising deteriorates in the face of new privacy legislation. Typically, the easiest way to dip your toes into a new medium is by allocating at least 10% of your budget to advertising …
New to CTV Advertising? Roku isn’t Your Only Option Read More »
If 2020 was the year consumers woke up to the appeal of CTV and 2021 was the year advertisers began to take it seriously, what does that mean for 2022? We predict this will truly be the year of explosive and sustained growth, maturation, and great leaps in data and attribution. We’re still a few …
CTV 2022: Attribution, Fragmentation, Clean Rooms and More Read More »
Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines. As for those who have taken the plunge, many have made common blunders that sully their experience and interest in this new, quickly-growing channel. Luckily, there are easy remedies for most of these gaffes. The CTV environment makes …
Three common CTV mistakes that advertisers make, and how to fix them Read More »
As the calendar turns to April, advertisers and publishers turn their attention to the all-important upfront season. Of course, CTV disruption and the rise of digital channels make every subsequent upfront more important. This added complexity and the annual entry of new CTV advertisers means there is a lot of confusion around best practices and what …
Four Critical Advertising Goals for this upfront Season Read More »
