Don't Get Left In The Past!
US CTV ad spend is projected to hit $29.5 billion in 2024
82% of US Homes now have at least one Connected TV device, up from 56% in 2017
Your CTV ads can:
Download Your Free CTV/OTT creative guide!
We've gathered and analyzed a lot of data over the years, and we've compiled our insights into one concise and powerful guide to help you build the best ads for your CTV/OTT campaigns!
Make a first impression!
The first seconds of a video are the most valuable seconds of an ad.
Past performance indicates that showing an app logo, a CTA, and the main message right at the beginning of an ad will perform better than alternative options. So, make sure to include all of those in the first 3-5 seconds of your video.
Most ads only show logos as they’re ending, but studies show that placing a logo in video ads from the start can be over 40% more effective.
One Message. One Ad.
Make sure your ad has a clear message manifested through a distinct voice.
According to past performance, it’s better to create multiple ads, each focusing on a single message, than a single ad that crams in multiple messages.
If you are running ay promotion, sale, or discount code, make this the central focus of the ad and make it clear within the first 3-5 seconds.
Do you find these insights useful?
Find these and more when you grab your copy of our researched Creative Guide now!
36% of respondents scan at least one QR Code a week
47% say QR Codes make life easier
87% of smartphone users had scanned a QR Code at least once
39% of respondents want QR Codes used more broadly in the future
CTV/ OTT allows brands to more effective target consumers
Consumers are accustomed and conditioned to carry out purchases on mobile devices
Bridge the gap between mobile and CTV with QR Codes