ctv

Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines. As for those who have taken the plunge, many have made common blunders that sully their experience and interest in this new, quickly-growing channel. Luckily, there are easy remedies for most of these gaffes.  The CTV environment makes …

Three common CTV mistakes that advertisers make, and how to fix them Read More »