marketing

Here’s How To Improve Connected TV Ad Measurement

The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal measurement standard or one with “common currency.” Despite that, CTV is very much an in-demand part of the media mix. CTV advertising is predicted to top $18.29 …

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Waterfall CTV Buying Is The Best Choice For Most Advertisers

CTV provides large audiences typically offered by linear TV advertising with more opportunities for targeting and insights from campaign results. The format currently attracts 190 million US viewers (60% of the total US population). That number will only increase. But the CTV ecosystem does not feature a player the size of Google or Facebook where …

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Digital Advertising Headwinds To Fuel The Takeoff of Connected TV

While the crumbling third-party cookie – combined with privacy-centric gatekeeping policies imposed by the likes of Apple, Facebook and Google – diminishes advertisers’ ability to reach target audiences across the digital ecosystem, the connected television (CTV) space has a valuable opportunity to evolve to meet advertisers’ needs. Here’s why marketers should be investing in CTV …

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Three common CTV mistakes that advertisers make, and how to fix them

Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines. As for those who have taken the plunge, many have made common blunders that sully their experience and interest in this new, quickly-growing channel. Luckily, there are easy remedies for most of these gaffes.  The CTV environment makes …

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