Digital Advertising Headwinds To Fuel The Takeoff of Connected TV
While the crumbling third-party cookie – combined with privacy-centric gatekeeping policies imposed by the likes of Apple, Facebook and Google – diminishes advertisers’ ability to reach target audiences across the digital ecosystem, the connected television (CTV) space has a valuable opportunity to evolve to meet advertisers’ needs. Here’s why marketers should be investing in CTV …
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