The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal measurement standard or one with “common currency.” Despite that, CTV is very much an in-demand part of the media mix. CTV advertising is predicted to top $18.29 …
Here’s How To Improve Connected TV Ad Measurement Read More »
Current stock price notwithstanding, Roku is a shining example of a CTV platform. It has thousands of apps, years of investment in its ad platform and is a default OS in many TVs. With 56.4 million active users (MAUs) and 18.0 billion hours streaming in Q3 2021, it provides a huge audience. Consequently, new CTV advertisers curious about …
As CTV grows, advertisers are looking to allocate more marketing dollars to the channel. This is especially true as the value of social advertising deteriorates in the face of new privacy legislation. Typically, the easiest way to dip your toes into a new medium is by allocating at least 10% of your budget to advertising …
New to CTV Advertising? Roku isn’t Your Only Option Read More »
