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Here’s How To Improve Connected TV Ad Measurement

The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal measurement standard or one with “common currency.” Despite that, CTV is very much an in-demand part of the media mix. CTV advertising is predicted to top $18.29 …

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Starting in CTV? Don’t make this common Mistake

Current stock price notwithstanding, Roku is a shining example of a CTV platform. It has thousands of apps, years of investment in its ad platform and is a default OS in many TVs. With 56.4 million active users (MAUs) and 18.0 billion hours streaming in Q3 2021, it provides a huge audience. Consequently, new CTV advertisers curious about …

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Three common CTV mistakes that advertisers make, and how to fix them

Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines. As for those who have taken the plunge, many have made common blunders that sully their experience and interest in this new, quickly-growing channel. Luckily, there are easy remedies for most of these gaffes.  The CTV environment makes …

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