TVDataNow: Making CTV Advertising Optimization easy for Performance Marketers

Performance-driven marketers looking for measurable advertising channels to scale growth now have a prime opportunity: through content delivered to applications on TVs called Connected TV (CTV). While CTV has historically been difficult for performance-driven marketers to track ROI, the opportunity now exists to better measure, optimize, and scale campaigns through CTV buying and measurement platforms. TVDataNow is the ideal partner to guide performance-based marketers through this unique opportunity.