TVDataNow: Making CTV Advertising Optimization easy for Performance Marketers

"TVDataNow brings a level of data-driven optimization to CTV that we just didn't think was possible. We are seeing real results from optimizing in new ways than we were before, and see TVDataNow as a key partner in our overall TV strategy."

Andrew Sillard, SVP of Consumer Marketing for Grove Collaborative

Andrew Silard

SVP of Consumer Marketing at Grove Collaborative

Connected TV Measurement

Marketing on Connected TV (CTV) is fragmented, complex, and confusing. TVDataNow offers a simple measurement solution to marketers.

Performance-driven marketers looking for measurable advertising channels to scale growth now have a prime opportunity: through content delivered to applications on TVs called Connected TV (CTV). While CTV has historically been difficult for performance-driven marketers to track ROI, the opportunity now exists to better measure, optimize, and scale campaigns through CTV buying and measurement platforms. TVDataNow is the ideal partner to guide performance-based marketers through this unique opportunity.

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Marketers are turning to CTV as the core part of their advertising mix rather than an experimental channel. We are at the forefront.

1 Million

Monthly Impressions

1 Million

Monthly Active Users Reached

1 +

CTV Partners and Publishers

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Our Specialization

Through unique exposure tracking and performance conversion metrics like CPA, CAC, and ROAS, TVDataNow provides insights unrivalled by the competition.

Deep Relationships with Dozens of Publishers

Access to Unique and Valuable Viewership Data

AI and ML-Based Optimization Engine

Unique Exposure Tracking Metrics

Custom Ad Tech (ad server, VAST wrapper, self-serve)

Cross-device Identity Graph with 50+ data points for each impression served

What Our Clients Say

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