Marketing on Connected TV (CTV) is fragmented, complex, and confusing. TVDataNow (TVDN) offers a simple measurement solution to the marketers.
There are, literally, hundreds of publishers with no clear market leader in the Connected TV space, and it is nearly impossible to measure and optimize across publishers and platforms. TVDataNow is a simple, digital-first measurement solution that enables marketers to leverage CTV the same way they leverage digital advertising. At the core is our proprietary Engagement Score, which provides all-in-one methodology to optimize across publishers.
We work with marketers end-to-end to establish goals, structure their campaigns, define KPIs, launch their campaigns, and optimize their campaigns across the CTV landscape.