Connected TV Measurement
Marketing on Connected TV (CTV) is fragmented, complex, and confusing. TVDataNow (TVDN) offers a simple measurement solution to marketers.
Performance-driven marketers looking for measurable advertising channels to scale growth now have a prime opportunity: through content delivered to applications on TVs called Connected TV (CTV). While CTV has historically been difficult for performance-driven marketers to track ROI, the opportunity now exists to better measure, optimize, and scale campaigns through CTV buying and measurement platforms. TVDataNow is the ideal partner to guide performance-based marketers through this unique opportunity.