Press

DateMedia OutletArticle
4/26/2022AdweekCommercials Are Coming to Netflix. What That Means for Marketers, Tech and Creatives
4/26/2022ForbesWith Netflix And CNN+ Streaming Video Reaches A Crossroad
4/22/2022AdsenseWith Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical
4/21/2022AdExchangerWith Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical
4/12/2022AdWeekFour Critical Advertising Goals for This Upfront Season
4/11/2022AdExchangerAdExplainer: CTV Or OTT: What’s The Difference?
3/29/2022AdExchangerWhy Nielsen’s $16B Buyout Could Give Rise To The Cross-Platform Measurement Buyers Crave
3/29/2022The DrumIndustry experts: Nielsen’s $16bn buyout is a signal for others to attack
3/28/2022DigidayMedia Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
3/23/2022Daily AdventThree common CTV mistakes that advertisers make, and how to fix them
3/22/2022The DrumThree common CTV mistakes that advertisers make, and how to fix them
3/21/2022The DrumWhy Nielsen turned down a $15bn buyout offer
2/28/2022AdExchangerNew to CTV Advertising? Roku Isn’t Your Only Option
2/10/2022Advertising WeekStarting in CTV? Don’t Make This Common Mistake
2/8/2022Parks AssociatesOne-third of OTT subscribers have signed up for a service through a content aggregator
2/8/2022Yahoo FinanceParks Associates: One-third of OTT Subscribers Have Signed up for a Service Through a Content Aggregator
2/8/2022MediaPostSuper Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
12/20/2021Campaign9 martech predictions for 2022
12/13/2021Advertising WeekCTV 2022: Attribution, Fragmentation, Clean Rooms, and More
11/18/2021CampaignMovers & Shakers: Starbucks, Little Caesars, TripAdvisor, California Tortilla and more
11/18/2021AdExchangerATT Is A Level Setter; Private Click Measurement Comes To Safari
11/18/2021MarTechGood morning: It’s all about email
11/16/2021MarTech SeriesTVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer
09/30/2021Advertising WeekDigital Media’s Loss is CTV’s Gain
09/24/2021The DrumDigital advertising headwinds to fuel the takeoff of connected TV (PDF Download Icon download PDF version here)
09/24/2021NewsbreakDigital advertising headwinds to fuel the takeoff of connected TV
09/08/2021VideoWeekIs Nielsen’s Dominance of US TV Measurement Over?
07/02/2021MorketingImprove the measurement of networked TV advertising
07/01/2021Zet BusinessThis is How one can Enhance Related TV Advert Measurement | AdExchanger
07/01/2021AdExchangerHere’s How to Improve Connected TV Ad Measurement
05/20/2021CampaignMovers & Shakers: Budweiser, Netflix, Coca-Cola, Starbucks and more
05/19/2021TMCNetPlaybook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement
05/19/2021MarTechSeriesPlaybook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement
05/19/2021Yahoo FinancePlaybook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement
04/09/2021MediapostMedia Kitchen’s Julia Smaldone On Evolving OTT/CTV Pricing
04/01/2021AdExchangerRoku Is CTV Advertising’s Big Bet for 2021
04/01/2021Device DailyGoogle’s Bailing On Third-Party IDs Should Be Another Plus For CTV
03/19/2021MediapostGoogle’s Bailing On Third-Party IDs Should Be Another Plus For CTV
01/20/2021VideonetTVDataNow targets DTC advertisers with connected TV measurement and attribution solution
01/11/2021VideoAdNewsDigital Native Brands are Investing in CTV Ahead of Google’s Cookie Changes
01/08/2021Admonsters12 Digital Media and Advertising Predictions for 2021
12/17/2020VideoAdNewsThe Ad Tech CEOs Make Their 2021 Predictions
12/10/2020AdExchangerWaterfall CTV Buying Is The Best Choice For Most Advertisers