| 7/14/2022 |
AdExchanger |
Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner |
| 5/26/2022 |
MrWeb |
TVDataNow Launches CTV Attribution Service |
| 5/26/2022 |
Video Week |
The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth |
| 5/26/2022 |
AdExchanger |
OTT measurement platform TVDataNow launches a CTV attribution tool. [release] |
| 5/26/2022 |
IT News Online |
TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations |
| 5/26/2022 |
Advanced Television |
CTV-focused attribution solution from TVDataNow |
| 5/25/2022 |
Martech Series |
TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations |
| 5/25/2022 |
Forex TV |
TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations |
| 5/25/2022 |
Yahoo Finance |
TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations |
| 5/25/2022 |
Benzinga |
TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations |
| 4/26/2022 |
Adweek |
Commercials Are Coming to Netflix. What That Means for Marketers, Tech and Creatives |
| 4/26/2022 |
Forbes |
With Netflix And CNN+ Streaming Video Reaches A Crossroad
|
| 4/22/2022 |
Adsense |
With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical |
| 4/21/2022 |
AdExchanger |
With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical |
| 4/12/2022 |
AdWeek |
Four Critical Advertising Goals for This Upfront Season |
| 4/11/2022 |
AdExchanger |
AdExplainer: CTV Or OTT: What’s The Difference? |
| 3/29/2022 |
AdExchanger |
Why Nielsen’s $16B Buyout Could Give Rise To The Cross-Platform Measurement Buyers Crave |
| 3/29/2022 |
The Drum |
Industry experts: Nielsen’s $16bn buyout is a signal for others to attack |
| 3/28/2022 |
Digiday |
Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video |
| 3/23/2022 |
Daily Advent |
Three common CTV mistakes that advertisers make, and how to fix them |
| 3/22/2022 |
The Drum |
Three common CTV mistakes that advertisers make, and how to fix them |
| 3/21/2022 |
The Drum |
Why Nielsen turned down a $15bn buyout offer |
| 2/28/2022 |
AdExchanger |
New to CTV Advertising? Roku Isn’t Your Only Option |
| 2/10/2022 |
Advertising Week |
Starting in CTV? Don’t Make This Common Mistake |
| 2/8/2022 |
Parks Associates |
One-third of OTT subscribers have signed up for a service through a content aggregator |
| 2/8/2022 |
Yahoo Finance |
Parks Associates: One-third of OTT Subscribers Have Signed up for a Service Through a Content Aggregator |
| 2/8/2022 |
MediaPost |
Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming |
| 12/20/2021 |
Campaign |
9 martech predictions for 2022 |
| 12/13/2021 |
Advertising Week |
CTV 2022: Attribution, Fragmentation, Clean Rooms, and More |
| 11/18/2021 |
Campaign |
Movers & Shakers: Starbucks, Little Caesars, TripAdvisor, California Tortilla and more |
| 11/18/2021 |
AdExchanger |
ATT Is A Level Setter; Private Click Measurement Comes To Safari |
| 11/18/2021 |
MarTech |
Good morning: It’s all about email |
| 11/16/2021 |
MarTech Series |
TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer |
| 09/30/2021 |
Advertising Week |
Digital Media’s Loss is CTV’s Gain |
| 09/24/2021 |
The Drum |
Digital advertising headwinds to fuel the takeoff of connected TV ( download PDF version here) |
| 09/24/2021 |
Newsbreak |
Digital advertising headwinds to fuel the takeoff of connected TV |
| 09/08/2021 |
VideoWeek |
Is Nielsen’s Dominance of US TV Measurement Over? |
| 07/02/2021 |
Morketing |
Improve the measurement of networked TV advertising |
| 07/01/2021 |
Zet Business |
This is How one can Enhance Related TV Advert Measurement | AdExchanger |
| 07/01/2021 |
AdExchanger |
Here’s How to Improve Connected TV Ad Measurement |
| 05/20/2021 |
Campaign |
Movers & Shakers: Budweiser, Netflix, Coca-Cola, Starbucks and more |
| 05/19/2021 |
TMCNet |
Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement |
| 05/19/2021 |
MarTechSeries |
Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement |
| 05/19/2021 |
Yahoo Finance |
Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement |
| 04/09/2021 |
Mediapost |
Media Kitchen’s Julia Smaldone On Evolving OTT/CTV Pricing |
| 04/01/2021 |
AdExchanger |
Roku Is CTV Advertising’s Big Bet for 2021 |
| 04/01/2021 |
Device Daily |
Google’s Bailing On Third-Party IDs Should Be Another Plus For CTV |
| 03/19/2021 |
Mediapost |
Google’s Bailing On Third-Party IDs Should Be Another Plus For CTV |
| 01/20/2021 |
Videonet |
TVDataNow targets DTC advertisers with connected TV measurement and attribution solution |
| 01/11/2021 |
VideoAdNews |
Digital Native Brands are Investing in CTV Ahead of Google’s Cookie Changes |
| 01/08/2021 |
Admonsters |
12 Digital Media and Advertising Predictions for 2021 |
| 12/17/2020 |
VideoAdNews |
The Ad Tech CEOs Make Their 2021 Predictions |
| 12/10/2020 |
AdExchanger |
Waterfall CTV Buying Is The Best Choice For Most Advertisers |
