Press

Date Media Outlet Article
7/14/2022 AdExchanger Why Netflix Chose Microsoft As Its Ad Tech And Sales Partner
5/26/2022 MrWeb TVDataNow Launches CTV Attribution Service
5/26/2022 Video Week The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth
5/26/2022 AdExchanger OTT measurement platform TVDataNow launches a CTV attribution tool. [release]
5/26/2022 IT News Online TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
5/26/2022 Advanced Television CTV-focused attribution solution from TVDataNow
5/25/2022 Martech Series TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
5/25/2022 Forex TV TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
5/25/2022 Yahoo Finance TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
5/25/2022 Benzinga TVDataNow Announces New Fully Built CTV-Focused Attribution Solution to Empower Marketers to Perform Data-Driven Marketing and Optimizations
4/26/2022 Adweek Commercials Are Coming to Netflix. What That Means for Marketers, Tech and Creatives
4/26/2022 Forbes With Netflix And CNN+ Streaming Video Reaches A Crossroad
4/22/2022 Adsense With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical
4/21/2022 AdExchanger With Subs On The Downswing, Netflix’s Flirtation With AVOD Is Only Logical
4/12/2022 AdWeek Four Critical Advertising Goals for This Upfront Season
4/11/2022 AdExchanger AdExplainer: CTV Or OTT: What’s The Difference?
3/29/2022 AdExchanger Why Nielsen’s $16B Buyout Could Give Rise To The Cross-Platform Measurement Buyers Crave
3/29/2022 The Drum Industry experts: Nielsen’s $16bn buyout is a signal for others to attack
3/28/2022 Digiday Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
3/23/2022 Daily Advent Three common CTV mistakes that advertisers make, and how to fix them
3/22/2022 The Drum Three common CTV mistakes that advertisers make, and how to fix them
3/21/2022 The Drum Why Nielsen turned down a $15bn buyout offer
2/28/2022 AdExchanger New to CTV Advertising? Roku Isn’t Your Only Option
2/10/2022 Advertising Week Starting in CTV? Don’t Make This Common Mistake
2/8/2022 Parks Associates One-third of OTT subscribers have signed up for a service through a content aggregator
2/8/2022 Yahoo Finance Parks Associates: One-third of OTT Subscribers Have Signed up for a Service Through a Content Aggregator
2/8/2022 MediaPost Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
12/20/2021 Campaign 9 martech predictions for 2022
12/13/2021 Advertising Week CTV 2022: Attribution, Fragmentation, Clean Rooms, and More
11/18/2021 Campaign Movers & Shakers: Starbucks, Little Caesars, TripAdvisor, California Tortilla and more
11/18/2021 AdExchanger ATT Is A Level Setter; Private Click Measurement Comes To Safari
11/18/2021 MarTech Good morning: It’s all about email
11/16/2021 MarTech Series TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer
09/30/2021 Advertising Week Digital Media’s Loss is CTV’s Gain
09/24/2021 The Drum Digital advertising headwinds to fuel the takeoff of connected TV (PDF Download Icon download PDF version here)
09/24/2021 Newsbreak Digital advertising headwinds to fuel the takeoff of connected TV
09/08/2021 VideoWeek Is Nielsen’s Dominance of US TV Measurement Over?
07/02/2021 Morketing Improve the measurement of networked TV advertising
07/01/2021 Zet Business This is How one can Enhance Related TV Advert Measurement | AdExchanger
07/01/2021 AdExchanger Here’s How to Improve Connected TV Ad Measurement
05/20/2021 Campaign Movers & Shakers: Budweiser, Netflix, Coca-Cola, Starbucks and more
05/19/2021 TMCNet Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement
05/19/2021 MarTechSeries Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement
05/19/2021 Yahoo Finance Playbook Media & TVDataNow Announce Strategic Partnership to Offer CTV & OTT Media Buying, Management, and Measurement
04/09/2021 Mediapost Media Kitchen’s Julia Smaldone On Evolving OTT/CTV Pricing
04/01/2021 AdExchanger Roku Is CTV Advertising’s Big Bet for 2021
04/01/2021 Device Daily Google’s Bailing On Third-Party IDs Should Be Another Plus For CTV
03/19/2021 Mediapost Google’s Bailing On Third-Party IDs Should Be Another Plus For CTV
01/20/2021 Videonet TVDataNow targets DTC advertisers with connected TV measurement and attribution solution
01/11/2021 VideoAdNews Digital Native Brands are Investing in CTV Ahead of Google’s Cookie Changes
01/08/2021 Admonsters 12 Digital Media and Advertising Predictions for 2021
12/17/2020 VideoAdNews The Ad Tech CEOs Make Their 2021 Predictions
12/10/2020 AdExchanger Waterfall CTV Buying Is The Best Choice For Most Advertisers