CPG Brand Finds Success In CTV Campaign

Objective

A CPG/Ecommerce brand wanted to test the efficacy of CTV. Through TVDataNow’s Cross Device Attribution graph, the brand can closely track their ROAS and CPA. Having accurate performance insights in hand, they can optimize their campaigns through targeted creative assets and audience-centered strategies.

This popular brand wanted to reach their target market on smart TVs and OTT devices that are not captured on linear tv or through their traditional digital campaigns.

Its goal to optimize the campaigns and refresh creative assets is to mainly drive new visitors to the website with the ultimate end goal of increasing sales.

Approach

TVDataNow works directly with Tubi, Paramount Plus, CBSViacom, Pluto, Plex, OTTera, Scripps, Transmit, and many others to measure and optimize their CTV campaigns. Through this, we can capture a massive amount of both event and contextual data that enables identity matching and optimization.

TVDataNow continues to test new publishers and sources to find the right mix.

Solution

In partnership with a number of publishers, the campaign has driven incremental reach and conversions. Maximizing our measurement capabilities, we were able to identify the kinds of content that the target audience consumes.

During the campaign, TVDataNow and the healthcare marketing team collaborated to continually optimize and efficiently direct their potential customers to sign up.

The Result

0
USER SIGN UPS
0
SPEND

CPA IMPACT

With TVDataNow’s audience-centered strategy, it has successfully provided data and insights that are needed to reach and engage its target market. With our unique attribution graph that specifically measures CTV cross device attribution, every data, whether it comes from the website, or any other devices, is definitely tracked. While this is achieved, our technology ensures customer privacy at the forefront. 

With a clear overview of the data, the brand is able to make important decisions to maximize the outcome of their campaigns. This includes genre targeting and refreshing creative assets specific to their target market. 

After 3-month test that proved the efficacy of the channel, CTV is now an always on campaign that must hit core digital CPA targets.

"TVDataNow brings a level of data-driven optimization to CTV that we just didn't think was possible. We are seeing real results from optimizing in new ways than we were before, and see TVDataNow as a key partner in our overall TV strategy."​

VP, Consumer Marketing CPG /Ecommerce brand

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