The biggest misconception in ad tech in 2021 is that measuring ad performance on connected TV (CTV) is difficult or impossible. This perception exists because there’s no real universal measurement standard or one with “common currency.” Despite that, CTV is very much an in-demand part of the media mix. CTV advertising is predicted to top $18.29 …
Here’s How To Improve Connected TV Ad Measurement Read More »
As 2020 drew to a close, Roku was one of the few companies that emerged stronger than it entered. Reporting on its Q3 earnings, Roku announced total net revenue grew 73% YoY to $452 million and active accounts grew 43% YoY to 46 million. That makes Roku as CTV’s advertising big bet in 2021. Not …
CTV provides large audiences typically offered by linear TV advertising with more opportunities for targeting and insights from campaign results. The format currently attracts 190 million US viewers (60% of the total US population). That number will only increase. But the CTV ecosystem does not feature a player the size of Google or Facebook where …
Waterfall CTV Buying Is The Best Choice For Most Advertisers Read More »
While the crumbling third-party cookie – combined with privacy-centric gatekeeping policies imposed by the likes of Apple, Facebook and Google – diminishes advertisers’ ability to reach target audiences across the digital ecosystem, the connected television (CTV) space has a valuable opportunity to evolve to meet advertisers’ needs. Here’s why marketers should be investing in CTV …
Digital Advertising Headwinds To Fuel The Takeoff of Connected TV Read More »
The past year has not been kind to digital media. From the now-delayed cookie-apocalypse to Facebook’s continual political troubles to increased scrutiny on digital privacy, it’s safe to say digital media has not had a good 2021. The biggest news is that the cookie is dead for all intents and purposes. The entire digital ecosystem …
