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Digital Advertising Headwinds To Fuel The Takeoff of Connected TV

While the crumbling third-party cookie – combined with privacy-centric gatekeeping policies imposed by the likes of Apple, Facebook and Google – diminishes advertisers’ ability to reach target audiences across the digital ecosystem, the connected television (CTV) space has a valuable opportunity to evolve to meet advertisers’ needs. Here’s why marketers should be investing in CTV …

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Starting in CTV? Don’t make this common Mistake

Current stock price notwithstanding, Roku is a shining example of a CTV platform. It has thousands of apps, years of investment in its ad platform and is a default OS in many TVs. With 56.4 million active users (MAUs) and 18.0 billion hours streaming in Q3 2021, it provides a huge audience. Consequently, new CTV advertisers curious about …

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