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Starting in CTV? Don’t make this common Mistake

Current stock price notwithstanding, Roku is a shining example of a CTV platform. It has thousands of apps, years of investment in its ad platform and is a default OS in many TVs. With 56.4 million active users (MAUs) and 18.0 billion hours streaming in Q3 2021, it provides a huge audience. Consequently, new CTV advertisers curious about …

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Three common CTV mistakes that advertisers make, and how to fix them

Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines. As for those who have taken the plunge, many have made common blunders that sully their experience and interest in this new, quickly-growing channel. Luckily, there are easy remedies for most of these gaffes.  The CTV environment makes …

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Four Critical Advertising Goals for this upfront Season

As the calendar turns to April, advertisers and publishers turn their attention to the all-important upfront season. Of course, CTV disruption and the rise of digital channels make every subsequent upfront more important. This added complexity and the annual entry of new CTV advertisers means there is a lot of confusion around best practices and what …

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