Three common CTV mistakes that advertisers make, and how to fix them

Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines. As for those who have taken the plunge, many have made common blunders that sully their experience and interest in this new, quickly-growing channel. Luckily, there are easy remedies for most of these gaffes.  The CTV environment makes …

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Four Critical Advertising Goals for this upfront Season

As the calendar turns to April, advertisers and publishers turn their attention to the all-important upfront season. Of course, CTV disruption and the rise of digital channels make every subsequent upfront more important. This added complexity and the annual entry of new CTV advertisers means there is a lot of confusion around best practices and what …

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How to Launch Your First CTV Campaign

In my essay, “Why CTV”, I shared TVDataNow’s prediction of a nearly 4x increase in CTV ad inventory over the next two years (we created a model which we’ll be updating as inputs change). Clearly, this is where marketers should be starting to focus. You’re going to see more users adopting and spending more time on current Ad-supported Video On Demand …

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Why CTV?

Connected TV (CTV) and OTT are the talk of the town, but the ad inventory being bought and sold for CTV is still pretty limited, which creates high CPMs and limited targeting and attribution capabilities. And further, it makes it hard for advertisers to find and buy inventory. This will change over the next couple …

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