In my essay, “Why CTV”, I shared TVDataNow’s prediction of a nearly 4x increase in CTV ad inventory over the next two years (we created a model which we’ll be updating as inputs change). Clearly, this is where marketers should be starting to focus. You’re going to see more users adopting and spending more time on current Ad-supported Video On Demand …

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Connected TV (CTV) and OTT are the talk of the town. But the ad inventory being bought and sold for CTV is still pretty limited, which creates high CPMs and limited targeting and attribution capabilities. And further, it makes it hard for advertisers to find and buy inventory. This will change over the next couple …

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